Dogs know pants are overrated, and that's why they love our Naked Essentials kibble. Grains? Fillers? Artificial anything? No way. More like real meat as the first ingredient and our Happy Tummeez™ Prebiotics + Probiotics to keep your dog feeling just right. Bonus? It's on shelves in grocery stores for your convenience, so you can stock up on human snacks and invite us over for a game of Bark-o Polo.

Why We Love It

• ALWAYS GRAIN FREE: No, no, no grains, you’re not invited to this dinner party. We’re serving nutrient-rich lentils, chickpeas, and sweet potatoes instead.


• NO FILLERS, ALL LOVE: No by-product meals, wheat, corn, soy, rice, artificial preservatives, flavors, or colors. Nothing weird or scary.


• REAL MEAT IS THE FIRST INGREDIENT: This high protein dog food has 30% protein with the first 3 ingredients meat, fish, or poultry sourced; available in Chicken + Duck, Lamb + Bison and Salmon + Trout


• DIGESTIVE BENEFITS: We add prebiotics + probiotics to promote happy tummies and gastrointestinal health


• OMEGAS 3 & 6: Flaxseeds & fish oils that encourage an oh-so-soft coat and healthy, radiant skin. Ready some studio lighting and oscillating fans, it’s time for your close-up Snuffles...

About I and Love and You

The best love is the best food, and the best food should be available to ALL furry friends. Small and large, purebred and mixed, stray and rescue. We celebrate the incredible bond between human and pet. It’s why we’re called “I and love and you”. We get it.  We are pet parents too—the type who match outfits with them, give them social media accounts, talk in their voices and bring their personalities to life, give up our beds to them, and stay home on Friday nights with them. Because love.

Ingredients

Lamb, chicken meal, turkey meal, chickpeas, peas, pea starch, lentils, flaxseeds, chicken fat (preserved with mixed tocopherols), brewers dried yeast, sweet potatoes, dried beet pulp, bison, pea protein, natural chicken flavor, menhaden fish meal, salt, potassium chloride, Vitamin A supplement, Vitamin D3 supplement, Vitamin E supplement, niacin supplement, d-calcium pantothenate, riboflavin supplement, thiamin mononitrate, pyridoxine hydrochloride, folic acid, Vitamin B12 supplement, zinc sulfate, ferrous sulfate, calcium carbonate, copper sulfate, manganese sulfate, sodium selenite, calcium iodate, choline chloride, dried chicory root, fish oil, zinc proteinate, iron proteinate, copper proteinate, manganese proteinate , dried Lactobacillus aciphophilus fermentation product, dried Lactobacillus plantarum fermentation product, dried Lactobacillus reuteri fermentation product, dried Bifidobacterium animalis fermentation product, dried Enterococcus faecium fermentation product.

Guaranteed Analysis

Nutrient	Guaranteed Units
Crude Protein	30.0% min
Crude Fat	15.0% min
Crude Fiber	4.5% max
Moisture	12.0% max
Vitamin E	100 IU/kg min
Omega-3 Fatty Acids	0.65% min
Omega-6 Fatty Acids	2.50% min